Avoplast is a brand of biodegradable cutlery invented and founded by chemical engineer Scott Munguia. Formed with bioplastic made of discarded avocado seeds, Avoplast is a revolutionary product as the first bioplastic made of non-food based organic material. With a product that speaks for itself. Avoplast's branding is straightforward with its reason as to why it stands out from the crowd. The aim is to educate and promote a greener lifestyle for users.
The packaging for Avoplast's cutlery is punchy and direct. It tells the audience what it is right on the cover: a "ground-breaking, eco-friendly, fast-composting, super-sturdy cutlery made of avocado seeds." Various cutleries stacked with avocados and seeds are featured prominently on the front indicating its contents and setting up for Avoplast's brand identity. The top of the box shows the actual size & shape of the cutlery in graphics to avoid using clear windows that'll make the box harder to recycle. All sides of the box are utilized to educate the users about the facts and history behind Avoplast.
Every box of Avoplast includes a complimentary packet of sprout seeds so that the container can be used as a sprouting box instead of being discarded right away. The box features perforated holes on the bottom and biodegradable waterproof coating made of beeswax so that anyone can grow their own sprout salad if they follow the instructions inside the box.
The brand identity of Avoplast moves away from the typical green & earthy aesthetics most eco-friendly products default to. instead, the use of vibrant colors and kinetic motion drives home the innovative enthusiasm behind Avoplast.